We developed several tools and dashboards to provide the management team with better visibility of the company’s performance across key metrics, improve production efficiency and maximize profit. We later re-engaged with ReelFruit to support operational improvement and financial management efforts. Subsequently, the company went on to raise $3 million in Series A funding to expand its operations. We first helped ReelFruit in the early days of its capital raise journey to build a robust financial model, determine its capital needs and prepare investor materials. Open Capital is proud to have supported ReelFruit to this end at various points in its journey. Enabling and managing this growth over the years has required hard work from its founder Affiong Williams and her team to attract financing, improve operational processes and systems as well as build the staff’s technical capacity. ReelFruit, a female-led dry fruit processor operating in West Africa and headquartered in Nigeria has experienced tremendous growth since its inception in 2012.
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